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Lueur Jewellery
Brand:
Lueur Jewellery
Services:
Branding
Creative direction
Brand strategy
Visual identity
Packaging
Description:
Lueur means glow in French. Like a sunshine that touches your skin on a summer morning, Lueur's jewellery does the same embellishing your body. Ethically sourced materials and craftsmanship are what makes the brand unique. The pieces are timeless and delicate which is reflected in visual identity. However the brand is also not afraid to stand out like a woman who is full of surprises, we encapsulated this boldness in a more daring color palette.
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